Sake label design
Imanishi Seibei Shoten Co., Ltd
2022
OVERVIEW
I created a label design for a limited sake label for the Harushika brand. They wanted to make it different from other products to appeal to younger people.
Idea #1: Set the "yeast bubbles," which is one of the most important signs of a healthy brewing as a motif.
Idea#2: Set the brewing tank and tank number as a central motif.
Adjusting design: Adding Harushika's iconic deer logo into the designs.
Investigating typography and motif
Finalize
ROLE
Graphic designer
TOOL
Adobe Illustrator
Adobe Photoshop
CLIENT
Imanishi Seibei Shoten Co., Ltd
Client’s goal
They wanted the Label design to
appeal younger ages
represent its limited edition
look different from the previous design
