Advertisements for a yogurt product
Glico Co., Ltd
2021-2022
OVERVIEW
As an art director/lead designer, I created a new brand visual for a yogurt brand for Glico Co., Ltd. This graphic was used throughout the year to promote this product from websites to in-store advertisements, including the different flavors.
ROLE
Art director
Graphic designer
TOOL
Adobe Illustrator
Adobe Photoshop
CLIENT
Glico Co., Ltd
Client’s goal
They needed the visual to show
Its fresh renewal
Freshest ingredients (yogurt and fruits)
Its suitability for breakfast
Consistent brand image throughout the flavor
Some of my ideas I brought to the session. In addition, I gathered ideas from my team and proposed to the clients for the idea session several times. I brought around 3-8 idea images in one session, consolidated and narrowed them down to the final image.
After several sessions, I finalized the primary visual and made it into a branding website, in-store advertisements, and SNS banners.
Different flavor advertisements
Different flavor advertisements