Social media advertisements for a chocolate brand
LOTTE Co., Ltd
2021-2023
OVERVIEW
As an art director/lead designer, I created digital content and advertisements for the chocolate brand” LOTTE Chocolate Specialities.” I made Instagram posts, stories, LINE advertisements, and web banners every month for them from 2021 to 2023. Worked with my design team members and collaborated with other web marketing agencies to make the most significant impact to promote the brand online.
Instagram posts
Instagram stories for YOIYO
Instagram's highlight icons
LINE advertisements for Mother's Day and Father's Day
ROLE
Art director
Graphic designer
Photo Direction/Styling
TOOL
Adobe Illustrator
Adobe Photoshop
Adobe Premiere pro/After effects
CLIENT
LOTTE Co., Ltd
Client’s goal
They needed the digital content to
Advertise the brand’s new productsCommunicate with consumersBuild brand’s conceptRaise the brand awareness
My responsibilities
Research and create the season’s best content to make the content most influential on the platform every month for Instagram, LINE, online ads, etc.
Create and design the digital advertisements.
Photography direction/styling
Manage other designers, and agencies
Negotiate the budget